The advert could jolly well go like this – “Do you wanna take a coke? Na-oh, I wanna be in Russia”. This could easily fit the promo being dished out by the soft drink giant, Coca-Cola. The company has unveiled its plans to take twenty-two winners in Nigeria to watch the matches of Russia 2018 World Cup between June and July, with all expenses paid.
Coca-Cola has explained that its ‘Win a Trip to Russia’ promo which began last week, will allow consumers of the soft drink to have access to weekly draw qualifications conducted to pick winners of trips to Russia. It assured that the company would create exciting moments for fans of FIFA World Cup, who would be eager to watch the games of Russia 2018.
The promo actually says, “Going to Russia 2018 is now as refreshing and real as drinking a bottle of Coke”.
The Managing Director, Coca-Cola Nigeria, Bhupendra Suri, says “the promo requires consumers to buy a bottle of Coke, get the code under the crown and text the code to 5453, and then follow the SMS responses for a chance to be a winner of an all-expense trip to go see the games at Russia 2018”.
Mr. Suri expatiated, “as an exclusive, ‘Trip to Russia 2018’ FIFA promo, Coca-Cola will be giving seven tickets to teenagers between the ages of 13 and 16 who will be flag bearers as well as engage in the coin tossing program in Russia 2018”.
He said that, in addition“15 tickets will be for 21-year olds and above. As consolation prizes, 500 of the new designs of the original Super Eagles football jerseys will be given to lucky winners across Nigeria”.
On his part, the Managing Director, Nigerian Bottling Company, Georgios Polymenakos, said, “We are quite excited that the ‘Win a Trip to Russia’ promo by Coca-Cola is here just after the FIFA World Cup Trophy Tour; consumers have experienced with the real authentic World Cup Trophy; it’s now time to experience the games right there in Russia”.
Some observers have marveled at the multiplier effects of buying just a bottle of coke. The lucky guy will simply get to Russia 2018, drinking a coke.
